Facebook Lead Ads and HubSpot integration: a Native Vs LeadsBridge comparison

Before creating a Facebook Lead Ads campaign, you need to connect your Facebook Ads Account to Hubspot. Log into you Hubspot account and click on the menu item Marketing, and then ADS.

Then, connect your Facebook Ads Account by clicking on the button Connect account that you see on the top-right side of your screen.

Click on the Facebook Icon.

Facebook will show you a confirmation screen wit your Facebook Account information. Click on Continue as [your name]

Many advertisers manage different accounts. If its your case, select the Facebook Ads Account you want to connect with Hubspot…

And the Facebook Page referred to your Lead Ads campaigns.

When youre about to finalize the integration, HubSpot also allows you to select the Facebook Pixel associated to your account.This will help you to track your website visitors by using a unique HubSpot tracking code. However, if you dont need this feature, you can skip this step.

Once your Facebook Ads Account is connected, you can go back to the menu item Marketing, ADS and scroll down the page until you find your Facebook Ads Campaigns (active and inactive).

When a Facebook Lead Ads campaign is active, your new contacts will automatically be added to HubSpot.

STEP 2 – CREATE YOUR FACEBOOK LEAD ADS CAMPAIGN INTO HUBSPOT

HubSpot also allows you to create your Facebook Lead Ads directly into HubSpot.

To do this, go the menu item Marketing, then ADS. By clicking on the orange button create ads campaign, youll display a new button related to Facebook Lead Ads.

Now youre ready to set up your Campaign. First of all, assign a name to your Campaign and click on Next

When the new window pops up, select the page of the business associated to this campaign.

By clicking on Continue,youll display a new window where you can create the lead generation form.

Fill it with all the information needed. Please note that you need to provide a website link to redirect your leads after the registration, and the URL of a page that contains your privacy policy.Then click on the blue button next and use the following page to set up the ad creative, define your targeting options, the duration and budget of your campaign, and the payment info.

When youre done, click on the button promote.

Finally, your Facebook Lead Ads campaign is ready.

From this moment on, by running your Facebook Lead Ads campaign, the collected leads will be automatically synced with your HubSpot account and added to specific lists and workflows.

Moreover, you can set up an automatic email that notifies you whenever you get a new contact through your Facebook Lead Ads Campaign.

How to sync your Facebook Lead Ads with HubSpot through LeadsBridge

Anotherway toconnect HubSpot to Facebook Lead Ads is by usingLeadsBridge Lead Ads Sync.

LeadsBridge is an automation tool specifically designed for advertising. As you will see, LeadsBridge integration is quite simple and straightforward.

Moreover, LeadsBridge allows you to track the Offline Conversions generated to your Facebook campaigns, create custom audiences automatically, send SMS and welcome emails to your new leads, notifications to your sales reps, and much more.

The following steps will guide you to the Facebook Lead Ads integration to HubSpot.

STEP 1 – LOG INTO LEADSBRIDGE

First of all, log into your LeadsBridge account and click on the menu item Facebook Suite you find on the right side of the screen. Then, click on Lead Ads Bridges (1) and Add new (2).

By doing so, youll be able to create your bridge, which is the technical connection between a source tool (in this case, Facebook Lead Ads) and a destination tool (HubSpot).

Select Facebook Lead Ads as the source tool, and HubSpot as destination, an click on Next.

STEP 2 – CONNECT YOUR FACEBOOK LEAD ADS FORM

The second steps allows you to select the Facebook Lead Ads form you want to connect with HubSpot. To do this, first of all click on Add New Account…

By doing so, youll be redirected to your Facebook account, where you only need to confirm your identity in order to authorize LeadsBridge to start the connection.

LeadsBridge will automatically detect your Facebook Pages and forms. Select the ones you want to integrate with HubSpot, and click on Next.

STEP 3 – CONNECT YOUR HUBSPOT ACCOUNT

Once the Facebook Lead Ads source is defined, you need to connect your HubSpot account.
To do this, assign a name to the integration and insert the account ID of your HubSpot account.

Now, define how you want to manage the entities, which are the new leads collected through Lead Ads (you can choose between Contacts or Companies, based on your needs)…

And the Segment, which is where you want to send your leads to. Then click on the green button Authorize.

The next step may changed based on the segmentation concepts you selected in the previous step.

For example, if you decided to add a new Facebook Lead Ads contact to a specific deal into HubSpot, here youll be also able to define the pipeline you want to add this contact to.

Moreover, you can activate the email receipt for incoming leads. By doing so, every time a new lead registers through your Facebook Lead Ads campaign, youll receive an email notification with the leads details.

When all the segmentation concepts are defined, click on the button Next.

STEP 4 – FIELDS MATCHING / MAPPING

The 4th step allows you to match the Facebook Lead Ads fields with the HubSpots ones.

With LeadsBridge, the HubSpot fields are automatically mapped based on the Lead Ads form, so in most cases you only need to check that everything is fine and confirm.

However, it is always possible to add a custom field to your leads and contacts, in order to add specific information you need for your management.

STEP 5 – ACTIVATION

Finally, the bridge is ready.

In the last step, you can test your integration in order to check that everything works properly, and click on the green button Save & Publish.

By doing so, youll start receiving Facebook Lead Ads Leads into your HubSpot account automatically and in real-time!

CONCLUSION