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What is Facebook Lead Ads
Facebook Lead Ads are a type of ads specifically designed to collect leads. Facebook Lead Ads are so much more than just a form because this kind of advertisement can help you drive objectives from the top of the funnel, such as Brand Awareness and Reach, to customer acquisition.
Benefits of using Facebook Lead Ads
A significant benefit that characterizes Facebook Lead Ads is the simplicity of the lead generation process, compared to traditional ads that direct to the landing pages of the website. When users click on a Facebook Lead Ads, immediately display a registration form to insert their data, without leaving the social network, moreover, all registration forms are pre-filled automatically.
Why should I use Facebook Lead Ads
The innovative aspect of the pre-filled forms and the simplicity of the announcements are two important Facebook Lead Ads' features. Also, keep in mind that Facebook Lead Ads are optimized for mobile browsing and allow advertisers to collect leads from smartphones and tablets easily. Moreover, user data is automatically added by Facebook, which takes them from their profiles.
What is Gmail
Gmail is a free email provider that offers an email service associated with your Google account where users can sign in via web browsers, Android apps, or iOS apps. Gmail provides 15 GB of email storage and the ability to send an email with up to 50 megabytes of attached files. This program also allows you to organize emails in folders and tabs.
Benefits of using Gmail
An interesting feature of Gmail is that the email system automatically scans emails to check for attachments that may contain viruses or malware, and offers a spam filtering feature that automatically recognizes and marks spam and e-mail messages and stores them in a dedicated folder.
Why should I use Gmail
Finally, Gmail provides dialing tools that allow users to customize their email messages with fonts, colors, emoticons, elegant photos and much more.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%