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Many people rely on effective email marketing strategies to forward their business. To this end, several email marketing platforms and tools are available. One such platform is GetResponse. It is a complete email marketing suite that offers several tools and capabilities to its users to help them design, create, and launch effective email marketing campaigns to drive sales and generate leads.
GetResponse allows users to create interactive and dynamic emails by using its library of templates. It will enable users to develop timed emails such as newsletters, automated emails, auto-responders, and blog digests that can be sent to a list of contacts at specific predetermined times.
The platform features a drag-and-drop style email editor to let users insert pre-designed blocks into their emails which can be edited to suit the needs of the user. The platform also possesses a library of 5000 licensed images from Shutterstock to help make emails more attractive.
GetResponse also lets users create personalized or targeted email templates that can auto-fill names and product details based on a given list of contacts. The platform also offers advanced metrics and analytics to help users track the response and performance of their email marketing campaigns to help drive optimization, testing, and effectiveness.
GetResponse email integration features users connect various services such as Facebook, PayPal, different e-commerce platforms, and other social media websites to their email campaigns.
GetResponse also offers a marketing automation feature that lets users design workflows to target potential sales and leads and drives them towards a specific goal with timed emails based on customer responses. These workflows are present as templates as well in the platform or can be customized to meet individual requirements. The workflows can help users automate actions based on pre-defined interactions and responses from the relevant contacts.
This feature can, for example, help users check if a contact has abandoned their cart items without checkout and send them follow-up promotional emails to secure the sale. This GetResponse automation feature lets users set several conditions, actions, and filters and select what results in each step must generate.
The platform also lets users create segments for their contacts based on a lead scoring system that evaluates the level of contact engagement and suggests actions that can lead to increased engagement and interaction.
The platform can also help users track the pages most visited by their contacts, their previous purchase history, and their interests to recommend actions or products to the contacts via emails automatically.
The platform also allows users to create landing pages for their sites with mobile-friendly pre-built templates that can be edited via a drag-and-drop interface without coding. These landing pages can then track user interaction and engagement to grow the users' contact lists and sent automated promotional emails based on pre-built sales funnels and automated workflows.
These landing pages can be customized to incorporate webinars, forms, popups, countdown timers, e-commerce listings, or Facebook posts or ads. GetResponse integration with leading e-commerce platforms allows users to import products from their site to the GetResponse library to manage and add products or services.
The platform also lets users incorporate their landing pages and sites to the platform's free domains that also provides tools to help users customize their content based on SEO, meta, and keywords.
The platform enables users to integrate their webinars and podcasts into their email marketing campaigns to help drive viewership. Users can attach files, share screenshots, collect feedback, showcase products, or chat with viewers all through the platform itself.
GetResponse helps users design custom templates for their webinars and send reminders and marketing emails to their contacts to increase sales and viewership. The platform lets users automatically post their webinars to video content platforms of their choice after the live streams have ended.
GetResponse possesses advanced features to help users create email campaigns that can be integrated with various platforms and designed using pre-built templates and a drag-and-drop editor.
GetResponse features help drive sales and lead generation through automated workflows and automated emails that increase customer engagement and interaction.
The platform allows users to create engaging landing pages for their sites integrated with e-commerce platforms that can also track user data and apply sales funnels to increase effectiveness.
The platform allows users to track contact interaction and interests and then send automated marketing emails with advanced reporting and metrics.
Want to get the most out of GetResponse? Here’s the always-updated list of the most requested GetResponse integrations: