Connect Marketo to LinkedIn Offline Conversions API with LeadsBridge

1. Head over to the left sidebar and click on the Create new Bridge green button
2. You'll be taken to the first step of the bridge creation

1. Choose Marketo as the source for your bridge
2. Choose LinkedIn Offline Conversions API as the destination for your bridge
3. Click on the Continue button
4. At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

1. Click on Connect Marketo
2. Click on Create new integration to connect your Marketo (or select an existing one from the dropdown if you already connected it)
3. A popup wil be opened where you can authorize the Marketo integration
4. Fill Client ID, Client Secret, URL field to connect Marketo with LeadsBridge
5. Click on the Authorize button
6. You can choose a name for this Marketo and LeadsBridge integration (you can also edit it later)
7. Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
8. Now that your Marketo is connected, you can continue with the set-up of your bridge

How to get Client ID, Client Secret, URL

1. Click on Create new integration to connect your Ad account (or select an existing one from the dropdown if you already connected it)
2. You will be prompted to the Ad platform authorization experience. Here you will need to grant LeadsBridge access on click on the Authorize button
3. Once done, you can choose a name for this LinkedIn Offline Conversions API and LeadsBridge integration (you can also edit it later)
4. Once the authorization pop up is closed, you are ready to select from the dropdown the Ad Account and all the required parameters, including the sync frequencies.
5. Use Simulation functionality in order to test the source data and receive a report to verify the information processed
6. Now that your LinkedIn Offline Conversions API integration is fully set up too, you can click on the Continue button

Notes for the simulation mode: A published bridge with simulation ON is not sending any data, the simulation has to be switched off to have the audience being created, up and running on the Advertising platform. You can edit it later from inside the bridge if you want to go live and send the data.

Here you'll be able to map your Marketo information with your LinkedIn Offline Conversions API fields.

1. You will have LinkedIn Offline Conversions API fields on the left. Match the information you wish to pass align from Marketo
2. Based on LinkedIn Offline Conversions API functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
3. You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
4. You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

• Click on the Save and publish button