Head over to the left sidebar and click on the
Create new Bridge
green button
You'll be taken to the first step of the bridge creation
Step 1: Choose the apps you want to connect
Choose Pardot as the source for your bridge
Choose Marketo as the destination for your bridge
Click on the Continue button
At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)
Step 2: Configure your Pardot with Marketo
Step 2.A: Setup your Pardot integration
Click on Connect Pardot
Click on Create new integration to connect your Pardot (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the Pardot integration
Click on Authorize and you will be prompted to the Pardot authorization experience
Here you will need to provide the info required and grant access to LeadsBridge
Once done, you will be get back to LeadsBridge application
You can choose a name for this Pardot and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your Pardot is connected, you can continue with the set-up of your bridge
Step 2.B: Configuration details for Pardot
Other Info
To find your API Key to connect Pardot with LeadsBridge, just log into your Pardot account. Then head to the "Settings" section and copy the "API User Key".
Step 2.C: Setup your Marketo integration
Click on Connect Marketo
Click on Create new integration to connect your Marketo (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the Marketo integration
Fill Client ID, Client Secret, URL field to connect Marketo with LeadsBridge
Click on the Authorize button
You can choose a name for this Marketo and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your Marketo is connected, you can continue with the set-up of your bridge
Step 2.D: Configuration details for Marketo
How to get Client ID, Client Secret, URL
To find the Client ID and Client Secret follow this steps: - Login your Marketo account - Go in the Admin section - Click on LaunchPoint and View Details.
To find the Identity URL follow this steps: - Go in the Admin section - Click on Web Services - Go in the REST API section.
Step 2.E: Email Receipt (Optional)
You may choose to receive an email receipt for each incoming lead.
Type the address(es) where you'd like to receive the receipt
You may also modify the Subject line of the email
Step 3: Fields Mapping
Here you'll be able to map your Pardot information with your Marketo fields.
You will have Marketo fields on the left. Match the information you wish to pass align from Pardot
Based on Marketo functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped
Step 3.A: Leads Filter (Optional)
If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions
Click on the link Add Filter for Incoming Leads on the top left
A popup wil be opened where you can configure the filter
You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration
Step 3.B Test Connection (Optional)
Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.
Not using LeadsBridge yet? Start your free trial today!