Connect Qualtrics to ADF/XML (automotive) with LeadsBridge

In this article, you'll learn how to set up the bridge and connect Qualtrics to My CRM Example using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

Head over to the left sidebar and click on the Create new Bridge green button
You'll be taken to the first step of the bridge creation

Step 1: Choose the apps you want to connect

Choose Qualtrics as the source for your bridge
Choose ADF/XML (automotive) as the destination for your bridge
Click on the Continue button
At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

Step 2: Configure your Qualtrics with ADF/XML (automotive)

Step 2.A: Setup your Qualtrics integration

Click on Connect Qualtrics
Click on Create new integration to connect your Qualtrics (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the Qualtrics integration
Fill URL, API Token field to connect Qualtrics with LeadsBridge
Click on the Authorize button
You can choose a name for this Qualtrics and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your Qualtrics is connected, you can continue with the set-up of your bridge

Step 2.B: Configuration details for Qualtrics

How to get URL, API Token

Copy the complete URL, as shown in the picture, of your Qualtrics account and paste it inside the LeadsBridge integration setup.

To generate your API token head over to your Qualtrics account and click on the silhouette in the top-right corner of your account:
- Select Account Settings.
- Click Qualtrics IDs on the navigation bar.
- In the box labeled API, click Generate Token.

Copy the API Token and paste it inside the LeadsBridge integration. ( Learn more)

Step 2.C: Setup your ADF/XML (automotive) integration

Click on Connect ADF/XML (automotive)
Click on Create new integration to connect your ADF/XML (automotive) (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the ADF/XML (automotive) integration
Fill CRM Import Email field to connect ADF/XML (automotive) with LeadsBridge
Click on the Authorize button
You can choose a name for this ADF/XML (automotive) and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your ADF/XML (automotive) is connected, you can continue with the set-up of your bridge

Step 2.D: Configuration details for ADF/XML (automotive)

Other Info

The only required information is the email address associated with the CRM where you need to send the leads to. To obtain it you should ask to your CRM support to provide the ADF-XML email associated with your account.

Step 2.E: Email Receipt (Optional)

You may choose to receive an email receipt for each incoming lead.

Type the address(es) where you'd like to receive the receipt
You may also modify the Subject line of the email

Step 3: Fields Mapping

Here you'll be able to map your Qualtrics information with your ADF/XML (automotive) fields.

You will have ADF/XML (automotive) fields on the left. Match the information you wish to pass align from Qualtrics
Based on ADF/XML (automotive) functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

Step 3.A: Leads Filter (Optional)

If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions

Click on the link Add Filter for Incoming Leads on the top left
A popup wil be opened where you can configure the filter
You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration

Step 3.B Test Connection (Optional)

Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.

Step 4: Save and Publish

Click on the Save and publish button

Congratulations! Now your bridge is up and running

Do you need help?

Here some additional resources:

Qualtrics documentation page and common questions
ADF/XML (automotive) documentation page and common questions
LeadsBridge KNOWLEDGE BASE
Contact support from your account clicking on the top right Support button

How to connect Qualtrics with ADF/XML (automotive)