Generate more leads with the ActiveDEMAND + Exact Target (Salesforce® Marketing Cloud) integration

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.

Exact Target - Salesforce Marketing Cloud, is a powerful 1-to-1 marketing platform. This platform uses the most advanced information technologies, to help business owners increase their revenue focusing on their customers’ needs and desires.

Exact Target - Salesforce Marketing Cloud lets you acquire more customers and engage them, building strong relationships between your brand and your prospects and clients. You can create and manage email marketing campaigns that work. Instead of sending standard emails, you can automate and customize almost every aspect of your email marketing. The marketing automation allows you to identify your customers’ behaviors and preferences, based on how they respond to your campaigns. Moreover, by integrating Exact Target - Salesforce Marketing Cloud with the other Salesforce’s tools, you can coordinate your marketing activities to the other social media.

The automation capability enables you to differentiate your customers’ journey, by sending the most relevant message to each one of them. This allows you to increase conversions and sales. Every marketing activity can be tracked and analyze, in order to find out what works and what not. By doing so, you’ll be able to improve your marketing and achieve your goals faster.