What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is Open Loyalty
Open Loyalty is a cloud-based and open-source platform designed to help organizations create custom loyalty and gamification solutions with lots of features like customer management, management of revenue point rules, and award campaign management. With Open Loyalty, users who adopt the open-source approach can fully customize the design and functionality of their loyalty application.
Benefits of using Open Loyalty
Thanks to Open Loyalty, the functionality of the customer management and earnings points rules allows users to add and manage registered customers in their loyalty app and to define rules to earn points based on transactions and customer behavior.
Why should I use Open Loyalty
Moreover, with Open Loyalty users can manage the prizes available in their loyalty app by determining who can redeem them. Open Loyalty also allows users to establish levels and create segments based on transactions and customer behavior.
LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.
Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.