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What is Adobe Campaign
Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.
Benefits of using Adobe Campaign
With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.
Why should I use Adobe Campaign
Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.
What is SMS Notification
This new integration will allow you to automatically send text messages to all your sales agents, giving them the opportunity to welcome as best as possible any new lead that will be recorded at your event, thus increasing the possibility of conversion.
Benefits of using SMS Notification
For example, you can send an SMS indicating to the sales agents each lead that has shown interest in a webinar or for all those who have compiled a Facebook Lead Ads.
Why should I use SMS Notification
But that's not all, with SMS notification you can also send a text message to sales agents indicating all those who have visited a landing page interacting with it.