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What is Apple Calendar
Apple Calendar is a tool designed to help you manage your appointments from your Mac computer or mobile device, in order to stay always focused on what matters for your business without missing a single meeting or opportunity. By sharing the calendar through your iCloud account, you can sync all your devices and be always up-to-date.
Benefits of using Apple Calendar
Apple Calendar enables you to schedule events and set up reminders with just a couple of clicks, visualize meetings, birthdays, maps and other relevant information you need to plan your day. Thanks to its intuitive and user-friendly interface, Apple Calendar allows you to create a new event and have an overview of your entire year, week, month or day.
Why should I use Apple Calendar
With Apple Calendar you can create several calendars. By defaults, in fact, you have “Home” and “Works”, but you can easily create new once that fit for your needs. For this reason, your Calendars are fully customizable, so you can define a different color and name for each one. If you have different Apple devices, Apple Calendar allows you to use the iCloud account, which is included in the app.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%