Streamline your data management process with the Callexa Feedback + Facebook Conversions API integration

Callexa allows you to analyze and measure customer sentiment using modern one-click surveys based on the Net Promoter® Score (NPS), which allow you to measure the willingness of customers to recommend their friends or colleagues to your business.

In this way, the client puts his credibility into play, which translates into more accurate evaluations than impersonal assessments. The NPS is already used by many reputable companies and has been shown to achieve higher response rates than normal survey methods.

In addition, Callexa offers customizable survey templates. All survey models are optimized for shipping and compatible with most email clients, webmail services or web browsers. Adapt Callexa models to your needs with customized text blocks, colors and your company logo. No script, so easy. In addition, you can add optional follow-up questions and tag ratings for more detailed feedback.

Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.

Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.

Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.