Streamline your data management process with the CarGurus + Facebook Conversions API integration

CarGurus is an automotive search and shopping site that allows users to compare local listings for new and used cars and contact sellers.

CarGurus uses algorithms to analyze and compare prices and characteristics of cars for sale and thanks to this, users can search for specific cars in their area and compare the lists by price, features, and reputation of the dealership.

CarGurus offers a discussion platform for car enthusiasts and automotive experts, who present questions, provide information, collect and share information and provide reviews.

Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.

Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.

Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.