Streamline your data management process with the Carsales + Facebook Conversions API integration

Carsales.com Ltd is the largest online automotive, motorcycle and marine classified business in Australia. Carsales allows car dealers to attract Australians customers interested in buying cars, motorcycles, trucks, caravans, and boats than any other classified group of websites. Together with its subsidiaries employing over 600 people in Australia, Carsales develops world-leading technology and advertising solutions that drive its business around the world. carsales.com Ltd has operations across the Asia Pacific region and has interests in leading online automotive classified businesses in Brazil, South Korea, Malaysia, Indonesia, Thailand, and Mexico.

The carsales.com.au vision is to provide a smooth car buying and selling journey for all Australians. At carsales, everything we do from product development to marketing & communications aims to empower customers and give them greater confidence when it comes to trading cars – regardless of how much they know about cars or how engaged they might be in the process.

Products & Services: the product portfolio of Carsales, continues to expand and diversify, allowing to grow with the evolving needs of customers and provide support during every step of their journey. Research: the research option provides detailed specifications and features for almost any car available in Australia. Compare Cars: Carsales allows users compare the specifications and features of as many cars, side by side.

Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.

Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.

Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.