Automatically create audiences from Cubrid with the Pinterest Customer List Audience integration

CUBRID is engineered as a completely free, open-source relational database management engine, with built-in enterprise-grade features. CUBIRD provides unique powerful features, such as object-oriented database elements relations, data sharing, a native middleware broker, high-performance data caching, customizable and extendible globalization support.

Not the least, it provides a high level of SQL compatibility with MySQL and other known databases. It has a convenient and intuitive Graphical User Interface (GUI) and provides powerful tools to manage the databases, brokers, execute queries and view their results, and many more.

CUBRID is open-source and this mean that you may freely use it, improve it and distribute it. Feel free to add your own tools and drivers or request new ones for your requirements : the community may already have an answer for you or maybe the core development team may include it into the roadmap.

Pinterest Audiences allows you to enhance your audience targeting strategy in order to see the most return on your paid media investment. In addition to the keyword and interest targeting already available, Pinterest Audiences allow you to hyper-target relevant audiences and serve valuable content to them. These new targeting capabilities include customer list targeting, visitor retargeting, actalike targeting, and engagement retargeting.

With the customer list targeting, you can upload your email addresses from your customer relationship management (CRM) platform, and match them against Pinterest’s user profiles. Visitor retargeting uses the Pinterest tag, which lets you track what people are doing on your website and create valuable audiences from that information. Maybe you want to re-engage consumers who visited a product page and clicked on a product, but didn’t make a purchase. With visitor retargeting, you can send this exact group of consumers an ad to reinvigorate them knowing that their product interest is likely high.

Actalike targeting allows you to extend and optimize your reach by identifying Pinterest users who look, act, and behave like your existing customers. These are built from customer list audiences or visitor audiences, and expand upon them to help you find new audiences who Pinterest believes act like the people in your seed audiences. What makes Actalike targeting on Pinterest so valuable is that the way users interact with the platform.