Generate more leads with the Database + Braze (formerly Appboy) integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

Braze (formerly Appboy) is a customer engagement platform that offers push messaging experiences, email, in-product and much more. Braze's main offices are located in New York, San Francisco, and London.

Braze is designed specifically for today's mobile-first world and for the future of tomorrow's computing. Braze stands out as the platform that allows streaming data in real time and continuously, replacing decades-old databases not built with new technology ones, for on-demand customers always connected.

With data, technology, and teams working together in unison, the Braze platform takes marketing to the next level, the most human brands and the most satisfied customers of every experience.