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What is Database
A database is an organized collection of structured information or data, generally stored electronically in a computer system.
Benefits of using Database
An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.
Why should I use Database
The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.
What is Sailthru
Sailthru is a multichannel campaign management platform designed for modern marketers and media companies, that helps you generate more customers and grow your business. Sailthru enables you to run effective marketing campaigns, with the goal of building a 1:1 relationship with your leads and clients, increasing conversions and reducing churn. Improve your email marketing Marketers and business owners know the importance of email marketing.
Benefits of using Sailthru
Sailthru allows you to improve your email marketing campaigns, by increasing opens, clicks and conversions due to an impressive level of personalization that improves your email performances. Marketing automation allows you to identify the different buyer personas within your list, automatically. This makes your life easier. Using triggers, while the software pre-qualifies your best clients without effort, you can focus on what matters most for your business. Based on how your contacts behave, Sailthru automatically segmentate your audience and send them the most relevant content and the offers that matter for them.
Why should I use Sailthru
Thanks to Sailthru, you can create a unique customer journey for your clients, driving them through your entire pipeline successfully. Coordinate email, web and mobile campaigns. With Sailthru you can customize and optimize your audience’s experience by reaching them through their preferred channel.
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%