Generate more leads with the Database + Signal integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

Signal is the global leader in real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize the data across all touchpoints, and distribute it to any marketing or analytics endpoint all in real time.

Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time.

Because the platform is ecosystem-neutral and makes data and marketing technologies work better together for increased engagement, loyalty, and conversions. Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many others.