Generate more leads with the Database + SmarterHQ integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

SmarterHQ is a multi-channel behavioral marketing platform, which allows B2C marketers to customize customer interactions in real time.

SmarterHQ's behavioral marketing platform makes it easy for marketers to increase revenue and customer relationships over time, fueling highly personalized and cross-channel experiences.

Chosen by leading brands such as Bloomingdale's, Hilton, Santander Bank, and Finish Line, SmarterHQ activates multichannel data in real time, quickly identifies the audience based on customer behavior and information, and automates personalized content through online and outbound channels.