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What is Exact Target (Salesforce® Marketing Cloud)
Exact Target - Salesforce Marketing Cloud, is a powerful 1-to-1 marketing platform. This platform uses the most advanced information technologies, to help business owners increase their revenue focusing on their customers’ needs and desires.
Benefits of using Exact Target (Salesforce® Marketing Cloud)
Exact Target - Salesforce Marketing Cloud lets you acquire more customers and engage them, building strong relationships between your brand and your prospects and clients. You can create and manage email marketing campaigns that work. Instead of sending standard emails, you can automate and customize almost every aspect of your email marketing. The marketing automation allows you to identify your customers’ behaviors and preferences, based on how they respond to your campaigns. Moreover, by integrating Exact Target - Salesforce Marketing Cloud with the other Salesforce’s tools, you can coordinate your marketing activities to the other social media.
Why should I use Exact Target (Salesforce® Marketing Cloud)
The automation capability enables you to differentiate your customers’ journey, by sending the most relevant message to each one of them. This allows you to increase conversions and sales. Every marketing activity can be tracked and analyze, in order to find out what works and what not. By doing so, you’ll be able to improve your marketing and achieve your goals faster.
What is Adobe Business Catalyst
Adobe Business Catalyst is a CMS (Content Management System) specifically designed for Business Owners and Digital Agencies.
Benefits of using Adobe Business Catalyst
With its “all-in-one” approach, Adobe Business Catalyst brings together many features that you need to integrate in order to run a business online including eCommerce, Blogging, Forums, payment system, etc. To create such an environment of tools, you typically need a web designer or a programmer. However, Adobe Business Catalyst you can organize your content, manage your eCommerce and your events easily.
Why should I use Adobe Business Catalyst
Through Adobe Business Catalyst you can manage different digital marketing tools in just one platform. You can build powerful websites that rank well and sell, create a photo gallery, set up online payments, forum modules, and much more. You can also have your own blog section to create content that rocks and build your own web apps – without coding. Customer Database (CRM) Adobe Business Catalyst has its own built-in CRM database. Website visitors can subscribe to CRM’s lists using integrated web form builders. Integrated reporting & analytics tool Business Catalysts allows you to check your site’s performance without referring to third party tools. Thanks to its integrated reporting and analytics tool, you get key metrics, charts, and a live feed of customer activity.
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