Streamline your data management process with the Oracle Eloqua + Adobe Business Catalyst integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Adobe Business Catalyst is a CMS (Content Management System) specifically designed for Business Owners and Digital Agencies.

With its “all-in-one” approach, Adobe Business Catalyst brings together many features that you need to integrate in order to run a business online including eCommerce, Blogging, Forums, payment system, etc. To create such an environment of tools, you typically need a web designer or a programmer. However, Adobe Business Catalyst you can organize your content, manage your eCommerce and your events easily.

Through Adobe Business Catalyst you can manage different digital marketing tools in just one platform. You can build powerful websites that rank well and sell, create a photo gallery, set up online payments, forum modules, and much more. You can also have your own blog section to create content that rocks and build your own web apps – without coding. Customer Database (CRM) Adobe Business Catalyst has its own built-in CRM database. Website visitors can subscribe to CRM’s lists using integrated web form builders. Integrated reporting & analytics tool Business Catalysts allows you to check your site’s performance without referring to third party tools. Thanks to its integrated reporting and analytics tool, you get key metrics, charts, and a live feed of customer activity.