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What is Facebook Lead Ads
Facebook Lead Ads are a type of ads specifically designed to collect leads. Facebook Lead Ads are so much more than just a form because this kind of advertisement can help you drive objectives from the top of the funnel, such as Brand Awareness and Reach, to customer acquisition.
Benefits of using Facebook Lead Ads
A significant benefit that characterizes Facebook Lead Ads is the simplicity of the lead generation process, compared to traditional ads that direct to the landing pages of the website. When users click on a Facebook Lead Ads, immediately display a registration form to insert their data, without leaving the social network, moreover, all registration forms are pre-filled automatically.
Why should I use Facebook Lead Ads
The innovative aspect of the pre-filled forms and the simplicity of the announcements are two important Facebook Lead Ads' features. Also, keep in mind that Facebook Lead Ads are optimized for mobile browsing and allow advertisers to collect leads from smartphones and tablets easily. Moreover, user data is automatically added by Facebook, which takes them from their profiles.
What is Adobe Business Catalyst
Adobe Business Catalyst is a CMS (Content Management System) specifically designed for Business Owners and Digital Agencies.
Benefits of using Adobe Business Catalyst
With its “all-in-one” approach, Adobe Business Catalyst brings together many features that you need to integrate in order to run a business online including eCommerce, Blogging, Forums, payment system, etc. To create such an environment of tools, you typically need a web designer or a programmer. However, Adobe Business Catalyst you can organize your content, manage your eCommerce and your events easily.
Why should I use Adobe Business Catalyst
Through Adobe Business Catalyst you can manage different digital marketing tools in just one platform. You can build powerful websites that rank well and sell, create a photo gallery, set up online payments, forum modules, and much more. You can also have your own blog section to create content that rocks and build your own web apps – without coding. Customer Database (CRM) Adobe Business Catalyst has its own built-in CRM database. Website visitors can subscribe to CRM’s lists using integrated web form builders. Integrated reporting & analytics tool Business Catalysts allows you to check your site’s performance without referring to third party tools. Thanks to its integrated reporting and analytics tool, you get key metrics, charts, and a live feed of customer activity.
Turner Automotive Group created campaigns to improve their marketing automation strategy. Thanks to LeadsBridge and Facebook, Turner Automotive Group was able to reduce the cost per lead by 95%