Generate more leads with the Exact Target (Salesforce® Marketing Cloud) + EverWebinar integration

Exact Target - Salesforce Marketing Cloud, is a powerful 1-to-1 marketing platform. This platform uses the most advanced information technologies, to help business owners increase their revenue focusing on their customers’ needs and desires.

Exact Target - Salesforce Marketing Cloud lets you acquire more customers and engage them, building strong relationships between your brand and your prospects and clients. You can create and manage email marketing campaigns that work. Instead of sending standard emails, you can automate and customize almost every aspect of your email marketing. The marketing automation allows you to identify your customers’ behaviors and preferences, based on how they respond to your campaigns. Moreover, by integrating Exact Target - Salesforce Marketing Cloud with the other Salesforce’s tools, you can coordinate your marketing activities to the other social media.

The automation capability enables you to differentiate your customers’ journey, by sending the most relevant message to each one of them. This allows you to increase conversions and sales. Every marketing activity can be tracked and analyze, in order to find out what works and what not. By doing so, you’ll be able to improve your marketing and achieve your goals faster.

EverWebinar is a webinar solution that allows you to promote and run automated webinars, in order to engage your audience and increase conversions with minimal effort. With EverWebinar you can create webinar pages using beautifully designed, pre-made templates. Thanks to its drag-and-drop solution, you can take advantage of a high-level of personalization for your webinars without writing a single line of code.

When people subscribe for your webinars, you can record the events and run them in an evergreen mode. Then, you can promote events that start within a few minutes after your registrants opt-in, and generate leads with this technique. Moreover, you can block night-time webinars and define specific calendar. By doing so, you’ll be able to avoid dates that don’t suite to your plans (Sunday, holidays, and so on).

EverWebinar uses a time zone auto-detection. Thanks to this feature, you don’t need to ask your registrants to fill useful fields when they opt-in (which can reduce significantly your opt-in rates). Just set up the auto-detection time-zone and automatically give access to your attendees at the right time. EverWebinar increases the engagement with your leads thanks to its live chat simulator. Simply write or import your chat history, and when people register to the webinar, the system will display the chat as live.