Streamline your data management process with the Exact Target (Salesforce® Marketing Cloud) + Google Forms integration

Exact Target - Salesforce Marketing Cloud, is a powerful 1-to-1 marketing platform. This platform uses the most advanced information technologies, to help business owners increase their revenue focusing on their customers’ needs and desires.

Exact Target - Salesforce Marketing Cloud lets you acquire more customers and engage them, building strong relationships between your brand and your prospects and clients. You can create and manage email marketing campaigns that work. Instead of sending standard emails, you can automate and customize almost every aspect of your email marketing. The marketing automation allows you to identify your customers’ behaviors and preferences, based on how they respond to your campaigns. Moreover, by integrating Exact Target - Salesforce Marketing Cloud with the other Salesforce’s tools, you can coordinate your marketing activities to the other social media.

The automation capability enables you to differentiate your customers’ journey, by sending the most relevant message to each one of them. This allows you to increase conversions and sales. Every marketing activity can be tracked and analyze, in order to find out what works and what not. By doing so, you’ll be able to improve your marketing and achieve your goals faster.

Google Forms is a free tool that enables you to collect and organize information online. Google Forms are generally used to create quizzes and surveys, yet if you are a marketer or a business owner, there are many ways this tool can serve you.

Google Forms boasts many benefits. First of all, it is a free online tool that allows you to gather information and efficiently. With Google forms, you will be able to create surveys in a few minutes to ask your customers or collaborators for information about your products or services. But that's not all because by integrating Google Forms with other platforms, you can use it to collect names, e-mails, phone numbers, to increase your subscribers for newsletters and marketing campaigns. When you collect enough data, Google Forms allows you to organize the information you need in the way that's right for you, quickly and easily.

Using Google Forms, you will be able to analyze your data with real-time graphs, with the ability to export them to Google sheets. Google Forms allows you to customize the forms following the image standards of your brand. Also, using Google Forms, you'll have the possibility of acquiring data, and you can allow your team members, colleagues, and friends to create new surveys, collect analysis of the results.