Streamline your data management process with the Oracle Eloqua + Google Forms integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Google Forms is a free tool that enables you to collect and organize information online. Google Forms are generally used to create quizzes and surveys, yet if you are a marketer or a business owner, there are many ways this tool can serve you.

Google Forms boasts many benefits. First of all, it is a free online tool that allows you to gather information and efficiently. With Google forms, you will be able to create surveys in a few minutes to ask your customers or collaborators for information about your products or services. But that's not all because by integrating Google Forms with other platforms, you can use it to collect names, e-mails, phone numbers, to increase your subscribers for newsletters and marketing campaigns. When you collect enough data, Google Forms allows you to organize the information you need in the way that's right for you, quickly and easily.

Using Google Forms, you will be able to analyze your data with real-time graphs, with the ability to export them to Google sheets. Google Forms allows you to customize the forms following the image standards of your brand. Also, using Google Forms, you'll have the possibility of acquiring data, and you can allow your team members, colleagues, and friends to create new surveys, collect analysis of the results.