Streamline your data management process with the Exact Target (Salesforce® Marketing Cloud) + Welcome Email integration

Exact Target - Salesforce Marketing Cloud, is a powerful 1-to-1 marketing platform. This platform uses the most advanced information technologies, to help business owners increase their revenue focusing on their customers’ needs and desires.

Exact Target - Salesforce Marketing Cloud lets you acquire more customers and engage them, building strong relationships between your brand and your prospects and clients. You can create and manage email marketing campaigns that work. Instead of sending standard emails, you can automate and customize almost every aspect of your email marketing. The marketing automation allows you to identify your customers’ behaviors and preferences, based on how they respond to your campaigns. Moreover, by integrating Exact Target - Salesforce Marketing Cloud with the other Salesforce’s tools, you can coordinate your marketing activities to the other social media.

The automation capability enables you to differentiate your customers’ journey, by sending the most relevant message to each one of them. This allows you to increase conversions and sales. Every marketing activity can be tracked and analyze, in order to find out what works and what not. By doing so, you’ll be able to improve your marketing and achieve your goals faster.

Sending a welcome email is a best practice for businesses that rely on lead generation. In fact, a welcome email is a message sent by the companies who want to connect with their audience as soon as their leads and clients opt into their list.

Studies reveal that 22% of annual email marketing revenue comes from welcome series. The reason is simple: when someone subscribe to a newsletter or a mailing list, his/her attention is a very high level so businesses leverage this opportunity to make an offer.

That’s why it’s very important to send a welcome email immediately when leads come in, by using tools like LeadsBridge or an email software that allow you to connect with your audience quickly.