Generate more leads with the Facebook Lead Ads + Welcome Email integration

Facebook Lead Ads are a type of ads specifically designed to collect leads. Facebook Lead Ads are so much more than just a form because this kind of advertisement can help you drive objectives from the top of the funnel, such as Brand Awareness and Reach, to customer acquisition.

A significant benefit that characterizes Facebook Lead Ads is the simplicity of the lead generation process, compared to traditional ads that direct to the landing pages of the website. When users click on a Facebook Lead Ads, immediately display a registration form to insert their data, without leaving the social network, moreover, all registration forms are pre-filled automatically.

The innovative aspect of the pre-filled forms and the simplicity of the announcements are two important Facebook Lead Ads' features. Also, keep in mind that Facebook Lead Ads are optimized for mobile browsing and allow advertisers to collect leads from smartphones and tablets easily. Moreover, user data is automatically added by Facebook, which takes them from their profiles.

Sending a welcome email is a best practice for businesses that rely on lead generation. In fact, a welcome email is a message sent by the companies who want to connect with their audience as soon as their leads and clients opt into their list.

Studies reveal that 22% of annual email marketing revenue comes from welcome series. The reason is simple: when someone subscribe to a newsletter or a mailing list, his/her attention is a very high level so businesses leverage this opportunity to make an offer.

That’s why it’s very important to send a welcome email immediately when leads come in, by using tools like LeadsBridge or an email software that allow you to connect with your audience quickly.