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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Welcome Email
Sending a welcome email is a best practice for businesses that rely on lead generation. In fact, a welcome email is a message sent by the companies who want to connect with their audience as soon as their leads and clients opt into their list.
Benefits of using Welcome Email
Studies reveal that 22% of annual email marketing revenue comes from welcome series. The reason is simple: when someone subscribe to a newsletter or a mailing list, his/her attention is a very high level so businesses leverage this opportunity to make an offer.
Why should I use Welcome Email
That’s why it’s very important to send a welcome email immediately when leads come in, by using tools like LeadsBridge or an email software that allow you to connect with your audience quickly.