Automatically sync your leads with the Gmail Custom HTML Ads + Facebook Conversions API integration

Gmail Ads are a “display campaign”, with added features such as custom targeting parameters, keywords, embedded videos, forms, call-to-action click options, with the freedom to apply your branding and creative style. To maximise your ad effectiveness and to utilise the flexible features for customisation for lead generation, you should use the Gmail Custom HTML Ads. They will require some coding, so may cost you some development fees, but it may be worth it.

If you’ve ever been faced with the challenge of marketing a product that many people don’t yet know exists or know they need, you’ll know that PPC isn’t always the best way to start! Gmail Sponsored Promotions (GPS), on the other hand, are perfect for this situation because they can drive awareness. You could target your ideal audience by demographic and interests, and related keywords to things they might be interested in. It’s a very broad-brush approach but it’s a great first step for building awareness, which could lead to generating more traffic to your site where you can build remarketing lists and lookalike audiences making your targeting narrower and more precise. Including your phone number in the expanded ad unit is a great way to generate phone calls as a result of the ad. Simply include your phone number in your ad creative or in the accompanying content. Use a unique phone number generated by call-tracking software, so you can track any calls that are generated from your GSPs.

Using the custom HTML ad format, you can embed videos within your expanded ad unit. This is ideal for targeting new audiences and generating awareness, as asking the user to watch a video which is already within the ad unit is much lower commitment than asking them to click directly through to your website. If your product or service is quite unknown and a demonstration or video helps explain the concept then using video in this ad format might also help conversion rates once the user eventually lands on your site.

Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.

Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.

Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.