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What is Hotpads
HotPads is a map-based housing search engine, delivering the most meaningful and interactive housing search experience online. HotPads features rentals, homes for sale, foreclosures, vacation rentals, and hotels.
Benefits of using Hotpads
HotPads works to deliver as much relevant information to housing shoppers as possible during their search. It features demographic and housing heat maps that allow users to get quick snapshots of cities or neighborhoods. HotPads also maps points of interest like schools attendance zones, public transportation stops, and enables users to mark their own points of interest like "work" and "favorite cafe". Home shoppers also have the ability to hand-draw their own search right on the map with the Lasso tool and visualize area prices with the HotSpots tool.
Why should I use Hotpads
HotPads also features the first Buy vs. Rent search portal. Housing shoppers can browse both homes for sale and for rent at the same time based on the estimated monthly cost. Users can customize the mortgage variables to meet their unique situation. This allows housing shoppers to see exactly what they can afford to buy and what they can afford to rent, allowing them to make more informed housing decisions.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
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leads with Hotpads
Drive Lah created campaigns to improve their lead conversions ratios. Thanks to LeadsBridge and Facebook, Drive Iah was able to improve their conversion ratio up to 82%