Streamline your data management process with the IBM Informix + Facebook Conversions API integration

IBM Informix is a secure embeddable database, optimized for OLTP, IoT and is forging new frontiers with its unique ability to seamlessly integrate SQL, NoSQL/JSON, time series and spatial data. Reliability, flexibility, ease of use, and low total cost of ownership make Informix the best in class enterprise database available in the market.

IBM Informix is a single platform that can power OLTP and OLAP workloads and successfully meet service-level agreements (SLAs) for each. Provides one of the industry’s widest sets of options for keeping data available at all times, including zero downtime for maintenance.

Informix has a small footprint, a silent install, and self-managing capabilities that make it ideal as an embedded data management solution.

Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.

Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.

Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.