Automatically sync your leads with the LinkedIn Lead Gen Forms + Pinterest Customer List Audience integration

LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation, because many users will not take the time to fill out a form.

This tool is handy to use because LinkedIn Lead Gen Forms allows you to acquire quality leads using pre-filled forms with LinkedIn profile data. This presents new opportunities to grow your lead generation strategy.

Being able to request more information from our leads, without drastically lowering the conversion rate, is undoubtedly a good reason to use LinkedIn Lead Gen Forms. This LinkedIn Lead Gen Forms feature gives you the ability to collect more data without damaging conversions, but also to choose which type of information to manage and create advertising campaigns accordingly. Furthermore, with the Lead Gen LinkedIn modules, the modules are automatically filled with information in users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, every user who clicks on that ad will see the Lead Gen module. For example, if you want to run an ad on LinkedIn promoting a free download from your site Web, every user who clicks on that ad will see the Lead Gen module.

Pinterest Audiences allows you to enhance your audience targeting strategy in order to see the most return on your paid media investment. In addition to the keyword and interest targeting already available, Pinterest Audiences allow you to hyper-target relevant audiences and serve valuable content to them. These new targeting capabilities include customer list targeting, visitor retargeting, actalike targeting, and engagement retargeting.

With the customer list targeting, you can upload your email addresses from your customer relationship management (CRM) platform, and match them against Pinterest’s user profiles. Visitor retargeting uses the Pinterest tag, which lets you track what people are doing on your website and create valuable audiences from that information. Maybe you want to re-engage consumers who visited a product page and clicked on a product, but didn’t make a purchase. With visitor retargeting, you can send this exact group of consumers an ad to reinvigorate them knowing that their product interest is likely high.

Actalike targeting allows you to extend and optimize your reach by identifying Pinterest users who look, act, and behave like your existing customers. These are built from customer list audiences or visitor audiences, and expand upon them to help you find new audiences who Pinterest believes act like the people in your seed audiences. What makes Actalike targeting on Pinterest so valuable is that the way users interact with the platform.