Generate more leads with the Microsoft Azure + TREsensa integration

SQL Azure is Microsoft’s cloud database service. Based on SQL Server database technology and built on Microsoft’s Windows Azure cloud computing platform, SQL Azure enables organizations to store relational data in the cloud and quickly scale the size of their databases up or down as business needs change. Data is hosted, managed and provisioned in Microsoft data centers.

The advantages of Microsoft Azure are compatibility with Windows, Linux, and container as well as an excellent frontend management interface. Microsoft has been investing heavily in the Microsoft Azure public cloud architecture and the efforts are paying off in the Infrastructure-as-a-Service (IaaS) field. Microsoft Azure was once an also-ran, but now it is competing fiercely with market leaders Amazon Web Services and Google Cloud Platform.

With Microsoft Azure, developers and IT workers have a platform that lets them easily create and deploy modern, cross-platform web and mobile applications. The system also allows them to store information in the cloud and back them up for quick and easy recovery. Azure lets you run your enterprise applications as well as large scale computing processes and implement powerful predictive analytics. The Azure platform also enables users to create intuitive products and services by leveraging Internet of Things services. Azure operates on a global network of Microsoft-managed datacenters spanning 22 regions.

TreSensa is a mobile marketing company that leverages HTML5 games "touches and plays" to connect brands and gaming studios to their target audience.

Thanks to a unique combination of proprietary creative technology, big data, and on-demand distribution, TreSensa exploited the science of consumer behavior and gave birth to the art of advertising on mobile devices.

TreSensa combines the visual, sound and tactile aspects of mobile devices with the dynamics of challenge and reward of gamification to capture time and focus attention on a large scale. TreSensa uses that time and that attention to convey a brand message and guide a particular action of the consumer, converting the user involved into a consumer.