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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is TREsensa
TreSensa is a mobile marketing company that leverages HTML5 games "touches and plays" to connect brands and gaming studios to their target audience.
Benefits of using TREsensa
Thanks to a unique combination of proprietary creative technology, big data, and on-demand distribution, TreSensa exploited the science of consumer behavior and gave birth to the art of advertising on mobile devices.
Why should I use TREsensa
TreSensa combines the visual, sound and tactile aspects of mobile devices with the dynamics of challenge and reward of gamification to capture time and focus attention on a large scale. TreSensa uses that time and that attention to convey a brand message and guide a particular action of the consumer, converting the user involved into a consumer.
More Angles created a simple giveaway campaign run to both cold traffic. Using LeadsBridge and the Lookalike Audience, More Angles was able to generate 1,462 new leads with a cost per lead of about £0.29/lead