Generate more leads with the Microsoft SQL Server + Act! Essentials integration

Microsoft SQL Server is a relational database management system, or RDBMS, that supports the impact of transaction operations, business intelligence and analytics in corporate IT environments. It is one of the three market-leading database technologies, along with Oracle Database and IBM DB2. Like another RDBMS software, Microsoft SQL Server is based on SQL, a database standardized programming database and querying the data they contain. SQL Server is linked to a Transact-SQL (T-SQL), a Microsoft SQL implementation that adds a series of programming extensions that are proprietary to the standard language.

Security & Compliance: Protect data at rest and in motion with a database that has the least vulnerabilities of any major platform for six years running in the NIST vulnerabilities database. Security innovations in SQL Server 2017 help secure data for mission-critical workloads with a layers of protection security approach, adding Always Encrypted technology along with row-level security, dynamic data masking, transparent data encryption (TDE), and robust auditing.

The business intelligence helps you scale your business intelligence models, enrich your data, and ensure quality and accuracy with a complete BI solution. SQL Server Analysis Services help you build comprehensive, enterprise-scale analytic solutions benefiting from the lightning-fast performance of in-memory built into the tabular model. You can build intelligent applications with SQL Server Machine Learning Services using R and Python. Move beyond reactive and into predictive and prescriptive analytics by performing advanced analytics directly within the database. By using multi-threading and massively parallel processing, you’ll gain insights faster than using open source R and Python alone.

Designed for small businesses and entrepreneurs, Act! Essentials give you organized access to key customer details and powerful email marketing, facilitating the growth of your business. Furthermore, Act! Essentials is easy to learn and use, so you can start right away.

With Act! Essential you can easily create eye-catching emails using templates that you can customize with your own message, logo and images, with a great choice of templates, you’re sure to find one that fits your business need. Moreover, you can customize your template with the intuitive template editor.

Use Groups to intelligently segment your contacts and deliver engaging, relevant messages, to the right people. Real-time campaign reporting lets you see who has opened and read your emails - and how often - so you can see who's really interested and follow-up with your next move.