Microsoft SQL Server is a relational database management system, or RDBMS, that supports the impact of transaction operations, business intelligence and analytics in corporate IT environments. It is one of the three market-leading database technologies, along with Oracle Database and IBM DB2. Like another RDBMS software, Microsoft SQL Server is based on SQL, a database standardized programming database and querying the data they contain. SQL Server is linked to a Transact-SQL (T-SQL), a Microsoft SQL implementation that adds a series of programming extensions that are proprietary to the standard language.

Security & Compliance: Protect data at rest and in motion with a database that has the least vulnerabilities of any major platform for six years running in the NIST vulnerabilities database. Security innovations in SQL Server 2017 help secure data for mission-critical workloads with a layers of protection security approach, adding Always Encrypted technology along with row-level security, dynamic data masking, transparent data encryption (TDE), and robust auditing.

The business intelligence helps you scale your business intelligence models, enrich your data, and ensure quality and accuracy with a complete BI solution. SQL Server Analysis Services help you build comprehensive, enterprise-scale analytic solutions benefiting from the lightning-fast performance of in-memory built into the tabular model. You can build intelligent applications with SQL Server Machine Learning Services using R and Python. Move beyond reactive and into predictive and prescriptive analytics by performing advanced analytics directly within the database. By using multi-threading and massively parallel processing, you’ll gain insights faster than using open source R and Python alone.

Sailthru is a multichannel campaign management platform designed for modern marketers and media companies, that helps you generate more customers and grow your business. Sailthru enables you to run effective marketing campaigns, with the goal of building a 1:1 relationship with your leads and clients, increasing conversions and reducing churn. Improve your email marketing Marketers and business owners know the importance of email marketing.

Sailthru allows you to improve your email marketing campaigns, by increasing opens, clicks and conversions due to an impressive level of personalization that improves your email performances. Marketing automation allows you to identify the different buyer personas within your list, automatically. This makes your life easier. Using triggers, while the software pre-qualifies your best clients without effort, you can focus on what matters most for your business. Based on how your contacts behave, Sailthru automatically segmentate your audience and send them the most relevant content and the offers that matter for them.

Thanks to Sailthru, you can create a unique customer journey for your clients, driving them through your entire pipeline successfully. Coordinate email, web and mobile campaigns. With Sailthru you can customize and optimize your audience’s experience by reaching them through their preferred channel.

What you can do with Microsoft SQL Server and Sailthru

Create new Sailthru contacts in smart lists with Microsoft SQL Server

Create new Sailthru contacts in lists with Microsoft SQL Server

Update Sailthru contacts in smart lists with Microsoft SQL Server

Update Sailthru contacts in lists with Microsoft SQL Server

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About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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