Microsoft SQL Server is a relational database management system, or RDBMS, that supports the impact of transaction operations, business intelligence and analytics in corporate IT environments. It is one of the three market-leading database technologies, along with Oracle Database and IBM DB2. Like another RDBMS software, Microsoft SQL Server is based on SQL, a database standardized programming database and querying the data they contain. SQL Server is linked to a Transact-SQL (T-SQL), a Microsoft SQL implementation that adds a series of programming extensions that are proprietary to the standard language.

Security & Compliance: Protect data at rest and in motion with a database that has the least vulnerabilities of any major platform for six years running in the NIST vulnerabilities database. Security innovations in SQL Server 2017 help secure data for mission-critical workloads with a layers of protection security approach, adding Always Encrypted technology along with row-level security, dynamic data masking, transparent data encryption (TDE), and robust auditing.

The business intelligence helps you scale your business intelligence models, enrich your data, and ensure quality and accuracy with a complete BI solution. SQL Server Analysis Services help you build comprehensive, enterprise-scale analytic solutions benefiting from the lightning-fast performance of in-memory built into the tabular model. You can build intelligent applications with SQL Server Machine Learning Services using R and Python. Move beyond reactive and into predictive and prescriptive analytics by performing advanced analytics directly within the database. By using multi-threading and massively parallel processing, you’ll gain insights faster than using open source R and Python alone.

Segment is a powerful API that enables companies and organizations gather and aggregate all analytics data on their websites, and then stream that data to the corresponding analytics platform they are using. This data analytics software can stream and make sense of tons of data that is collected from multiple sources, including desktops, phones, tablets, iBeacons, point-of-sale registers, and TVs.

Segment is specifically designed for B2B service providers who require powerful yet user-friendly analytics tool to help them understand and manage their data better. The tools is basically a simple API that doesn’t require high levels of technical expertise to get familiar with. This help users save tons of development time and focus on more pressing issues. Segment reduces the need for marketing people to rely on highly technical staff to help them as they can now manage the analytics tools themselves.

Segment simplifies the data analytics process by providing users with a central point, a single JavaScript client that gathers and aggregates data and then delivers it to your preferred analytics services. That means you do not have to install a separate data analytics application like Google Analytics or Optimizely as Segment enables you to retrieve data and automatically stream them to services that you specified. The solution helps your business to easily integrate and administer analytic tools without having to open, close, or exit from the system.

What you can do with Microsoft SQL Server and Segment.com

Create new Segment.com customers in groups with Microsoft SQL Server

Create new Segment.com customers in event tracks with Microsoft SQL Server

Create new Segment.com customers in screens with Microsoft SQL Server

Update Segment.com customers in groups with Microsoft SQL Server

Update Segment.com customers in event tracks with Microsoft SQL Server

Update Segment.com customers in screens with Microsoft SQL Server

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About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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