Streamline your data management process with the Mixpanel + Customer.io integration

MixPanel is a leading product analysis, that lets you track how people behave in your mobile or web application.

MixPanel enables you to discover how people use your application. By doing so, you can get the most relevant data you need to improve your app’s performance with mobile & web analytics. Measure engagement. With MixPanel you can measure the user’s engagement with your app, by tracking time spent on it and actions people take.

Mix Panel tools let you understand every user's journey. Advanced stats will give you an overview of the strengths and weaknesses of your app, in order to decide your next improvement to grow your business. Increase customers’ retention Mix Panel allows you to increase retention and get customers come back to by using email and push notifications. Moreover, with MixPanel you can track sources of web traffic, measure events and page views.

Customer.io is a marketing automation software designed to create high converting emails and campaigns for your business, increasing their engagement with your brand through triggers and delivering more relevant messages to your customer.

Your messages will feel more personal when they’re perfectly timed and triggered with an advanced rules engine. Customer.io allows you to collect users’ data and create groups with the same behavior and preferences. Moreover, you can segment your lists based on what people do, in order to deliver the right message for each user-profile. By connecting Customer.io’s segmentation and automation engine with partners’ apps, it is possible to customize each user’s journey and reach your business’ goals: increase engagement, save time and drive more sales.

Customer.io is designed to increase your conversions, which means that you can analyze your marketing and track results. The built-in reporting tool lets you measure all the important data of your campaigns: opens, clicks, and (most importantly) conversions. Customer.io allows email marketers to create email newsletters from scratch, without coding. For advanced users, it is possible to add your own HTML or use beautifully designed templates.