Generate more leads with the Moosend + Informz integration

Moosend is an email marketing solution that comes with a series of advanced tools for sending great newsletter, manage contact lists and monitor the campaign performances. Its user-friendly responsive visual editor (which allows you to design an email that perfectly works on mobile devices too) is enhanced by automation features, for an easy visual workflow setup that also includes conditionals steps and pre-configured actions. Once you have configured your automated workflow, Moosend will send triggered email messages, based on subscribers’ behaviors (including shopping cart abandonment), in order to send the right email to the right person at the right time.

One of the most interesting features provided by Moosend is the real time tracking, that allows you to to get advanced analytics for your email marketing campaigns in real time. The Moosend Analytics includes CTR (for each link included into the email messages), receivers’ client, devices and location and advanced stats for each subscriber. Moosend also provides transactional emails service, API and SMTP integrations, and integrations with several services and platforms such as Salesforce, MailChimp, Woocommerce and Optimonk (for lead generation purposes). Its user-friendly responsive visual editor (which allows you to design an email that perfectly works on mobile devices too) is enhanced by automation features, for an easy visual workflow setup that also includes conditionals steps and pre-configured actions.

Once you have configured your automated workflow, Moosend will send triggered email messages, based on subscribers’ behaviors (including shopping cart abandonment), in order to send the right email to the right person at the right time. One of the most interesting features provided by Moosend is the real time tracking, that allows you to to get advanced analytics for your email marketing campaigns in real time. The Moosend Analytics includes CTR (for each link included into the email messages), receivers’ client, devices and location and advanced stats for each subscriber. Moosend also provides transactional emails service, API and SMTP integrations, and integrate several services and platforms such as Salesforce, MailChimp, Woocommerce and Optimonk (for lead generation purposes).

Informz is an email marketing and marketing automation solution, suitable for associations and nonprofits organizations. The advanced email marketing system provided by Informz allow you to design and send your email campaigns with no need of technical skills or HTML code knowledge, thanks to the built-in drag and drop builder. It also allows you to optimize your email messages for mobile devices.

More than 30 email templates are available to be customized, in order to perfectly suit your brand. You can also use dynamic tags to personalize the message for each subscriber. Informz will track your email campaigns and generate advanced stats and real-time insights, including opens, bounces, social sharings and engagement rates.

Thanks to its automation features, you can automate steps and activities, from welcome emails to nurturing, renewal, win-back and re-engagement activities, getting a complete overview of the entire campaign. In addition, you can also define your targeting personas and prioritize them thanks to a built-in lead scoring system. You can also get a huge number of details, metrics and data about your contacts’ behaviors. Informz also provides a complete a Social Management tool, called “Socializer”. It allows you to schedule posts in a bulk way, get performances data, identify trends, engage with your followers and monitor the sentiment.