Generate more leads with the Peterson's + Informz integration

For 50 years, Peterson’s has provided the most accurate, dependable, high-quality school listings, scholarship listings, admissions resources, test prep, and career success resources to help students and professionals reach their goals. All schools that are included in our databases must also be accredited and recognized by the U.S. Department of Education.

The Peterson’s databases includes over 50,000 accredited Schools and Programs, and over 5,000 Scholarships. Use our search tools to find the school, program, or scholarship that’s right for you. You can focus your search on the categories important to you. Whether you're looking for information on finding the right university for you or how to prepare for tests like the ACT, SAT, or GRE, Peterson's provides the facts and info you'll need to make an informed decision. High school teachers, college administrators, and marketers all need the right knowledge to make their classes go smoothly, or to find the right students for their college.

Peterson's provides information that will help you do all this, connecting you with your students and helping you reach your enrollment goals. Peterson's aids service members in all branches of the military by providing print and online test preparation and basic skills courses and information. Peterson's helps thousands of service members and families, transitioning service members, and those starting their military career achieve higher scores on college placement exams, military exams, and credit-by-exam tests, creating a positive impact for their future.

Informz is an email marketing and marketing automation solution, suitable for associations and nonprofits organizations. The advanced email marketing system provided by Informz allow you to design and send your email campaigns with no need of technical skills or HTML code knowledge, thanks to the built-in drag and drop builder. It also allows you to optimize your email messages for mobile devices.

More than 30 email templates are available to be customized, in order to perfectly suit your brand. You can also use dynamic tags to personalize the message for each subscriber. Informz will track your email campaigns and generate advanced stats and real-time insights, including opens, bounces, social sharings and engagement rates.

Thanks to its automation features, you can automate steps and activities, from welcome emails to nurturing, renewal, win-back and re-engagement activities, getting a complete overview of the entire campaign. In addition, you can also define your targeting personas and prioritize them thanks to a built-in lead scoring system. You can also get a huge number of details, metrics and data about your contacts’ behaviors. Informz also provides a complete a Social Management tool, called “Socializer”. It allows you to schedule posts in a bulk way, get performances data, identify trends, engage with your followers and monitor the sentiment.