Streamline your data management process with the On24 + Facebook Conversions API integration

ON24 is a webinar software and virtual training solution designed for businesses of any size and industry. With ON24 you can create high performing online events that help you engage your audience and provide a great virtual experience. ON24, in fact, includes over 30 interactive widgets to take the most out of your webinars, including presenter video and live screen sharing. ON24’s webinars are fully customizable with your brand colours, logos and much more.

ON24’s tools enable you to improve your marketing results. The Inbuilt analytics help you identify your best leads. By doing so, you’ll be able to empower your sales team with the insights and data they need to turn more prospects into clients.

ON24 also empowers the communication within team members and improves their productivity. Team members can easily organize online meetings and reunions for internal communications and workflow optimization. Moreover, companies and enterprises can use ON24 to transform their webinars into a powerful platform for corporate training for employees, partners and clients.

Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.

Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.

Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.