Streamline your data management process with the Oracle Call Interface + Oracle Responsys integration

The Oracle Call Interface (OCI) is an application programming interface (API) that allows applications written in C to interact with one or more Oracle Servers. OCI gives your programs the capability to perform the full range of database operations that are possible with Oracle8 Server, including SQL statement processing and object manipulation.

Data Guard provides the management, monitoring, and automation software to create and maintain one or more synchronized copies of a production database to protect Oracle data from failures, disasters and data corruptions. Moreover Oracle Advanced Analytics execute powerful computations to the database resulting in dramatic improvements in information discovery, scalability, security, and savings.

Oracle Label Security uses row level data classifications to enforce access controls restricting users to only the data they are allowed to access. It enables organizations to control their operational and storage costs by enabling data with different levels of sensitivity to co-mingle within the same database.

Oracle Responsys is a marketing platform designed to create a personalized customer experience through different channels.Nowadays, in order to increase your marketing results, you need to make your marketing message relevant to the people you address. Moreover, you can’t use only one marketing channel for delivering your offers. People browse the web through Facebook, Twitter, Youtube.

That’s why Responsys is different than other CRM. First of all, with Responsive you can create cross-channel customer experiences, by reaching them through different platforms.

Responsys allows you to get the data you need to create precisely targeted audiences and deliver the right advertising and content to different buyer personas. By doing so, you’ll be able to improve the engagement with your audience and, consequently, increase conversions and sales, by sending the right offer to the right people. With Responsive you can scale your business, by getting the insights you need in order to understand which strategy works better for you, and achieve your goals.