Streamline your data management process with the PHOBS + Oracle Responsys integration

PHOBS is an advanced booking technology provider for hotels, resorts, campsites, hotel chains worldwide. Specializing in the sale of resorts and remote seasonal properties, PHOBS offers a series of tools as a tour operator that can easily convert your web page into the best performing sales channel.

PHOBS philosophy is total flexibility in the creation of prices, packages and sales policy through the application of innovative sales tools and an extremely user-friendly interface.

The PHOBS suite includes a fully integrated CRS, a multilingual booking engine, a distribution hub, a booking application and much more.

Oracle Responsys is a marketing platform designed to create a personalized customer experience through different channels.Nowadays, in order to increase your marketing results, you need to make your marketing message relevant to the people you address. Moreover, you can’t use only one marketing channel for delivering your offers. People browse the web through Facebook, Twitter, Youtube.

That’s why Responsys is different than other CRM. First of all, with Responsive you can create cross-channel customer experiences, by reaching them through different platforms.

Responsys allows you to get the data you need to create precisely targeted audiences and deliver the right advertising and content to different buyer personas. By doing so, you’ll be able to improve the engagement with your audience and, consequently, increase conversions and sales, by sending the right offer to the right people. With Responsive you can scale your business, by getting the insights you need in order to understand which strategy works better for you, and achieve your goals.