Streamline your data management process with the Oracle Call Interface + VerticalResponse integration

The Oracle Call Interface (OCI) is an application programming interface (API) that allows applications written in C to interact with one or more Oracle Servers. OCI gives your programs the capability to perform the full range of database operations that are possible with Oracle8 Server, including SQL statement processing and object manipulation.

Data Guard provides the management, monitoring, and automation software to create and maintain one or more synchronized copies of a production database to protect Oracle data from failures, disasters and data corruptions. Moreover Oracle Advanced Analytics execute powerful computations to the database resulting in dramatic improvements in information discovery, scalability, security, and savings.

Oracle Label Security uses row level data classifications to enforce access controls restricting users to only the data they are allowed to access. It enables organizations to control their operational and storage costs by enabling data with different levels of sensitivity to co-mingle within the same database.

Vertical Response is an email marketing tool that allows you to easily connect with your contacts’ base through emails and social networks, in order to improve your business and increase conversions. Vertical Response, in fact, enables businesses of any size to create emails and social posts that engage your audience and track your results. Thanks to its easy-to-use editor, you can send beautifully designed emails and social posts without effort that engage people.

With Vertical Response you can increase your leads and subscribers, using the landing page creation tool. Once the leads subscribe to your list, you can set up automated follow up emails, in order to reach them immediately when they opt-in. Then, you can nurture them in order to increase their engagement and - consequently - improve conversion rates.

Vertical Response allows you to create autoresponders and email series, so you can focus on what really matters on your business. Moreover, the A/B testing tool enables you to find out the elements that boost your emails’ click and open rates.