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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Act! Premium
Act! Premium offers growing businesses a solution that brings together contacts, account history, notes, and activities into a single, centralized location. Instead of relying on multiple systems, spreadsheets, or documents, users can take notes, manage prospect and customer information, send email campaigns, and track interactions from the same interface.
Benefits of using Act! Premium
This software includes applications for sales and marketing automation and is suitable for companies in any industry. When it comes to account information, Act! Premium allows users to manage contact details, lead data, and pending opportunities. Built-in features help track lead sources, competitors, status changes, and more. The software also provides a shared team calendar, so users can manage multiple schedules and track sales activities.
Why should I use Act! Premium
Act! Premium is designed to integrate with the tools sales teams use every day, like Office, Outlook, Dropbox, Google, and social media sites like Facebook and LinkedIn. It's also fully accessible on the go from both Apple and Android devices.
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