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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is amoCRM
Amo CRM is a “simple” sales automation tool. Its Customer Relation Management is designed to be intuitive and easy-to-understand, with the aim to save the team’s time and maximize productivity. Moreover, Amo CRM is optimized for iPad, which means you don’t necessarily need to manage your customers relations from an office.
Benefits of using amoCRM
Amo CRM can grab all your leads from many different platforms and tools you may use. Whatever the first touch comes from a web form, an email, phone call, social media, or live chat, Amo CRM can add the prospect to your lists. With amo CRM’s widget it’s very easy to create webforms fully integrated with your site. When prospects fill the forms with their data, they will be automatically transferred into the CRM and segmented as contacts or leads.
Why should I use amoCRM
Thanks to Amo CRM’s tracking system, you can create segments of your lists in order to qualify the prospects based on the visited website pages, the email opens or link clicks. Such advanced tracking method allows you to increase the productivity and efficiency of your marketing, identifying the exact needs and preferences of your leads.
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