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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is AutopilotHQ
Autopilot is a self-service, multi-channel marketing solution, which helps you create and automate your customer journeys. Thanks to its easy interface and a highly personalizable marketing automation, Autopilot is one of the leading tools for email marketing and customer relationship management. Autopilots, in fact, allows you to: Understand where your leads come from By syncing Autopilot HQ with your favorite marketing tools, you can acquire new leads and understand EXACTLY where they come from (web forms, apps, etc.). By doing so, your customers can start a personalized journey that drives them through your pipeline.
Benefits of using AutopilotHQ
Nurture and reactivate your leads After the leads subscribed to your list, Autopilot HQ allows you to engage them with automated follow ups. Moreover, with Autopilot HQ you can segmentate your lists to take the most out of your marketing activity. Improve loyalty and sales Depending on how they respond to the journey, you can run personalized campaigns to your customers and leads, in order to improve their lifetime value.
Why should I use AutopilotHQ
You can get feedback, offer webinars, trainings, in-app updates and much more. Optimize your marketing The self-hosted tracking system allows you to analyze the performance of your campaigns and get insight into which messages convert, how journeys are trending, and what’s driving more sales. By doing so, you can optimize your marketing and define the best strategies for your needs.
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