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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Bluecore
Bluecore is a cross-channel retail-marketing platform specialized in email marketing. Bluecore is reinventing the way retailers communicate with buyers.
Benefits of using Bluecore
Bluecore's exclusive ability to match customer data with product updates in real time allows brands to create intelligent campaigns that cover all programs and email channels.
Why should I use Bluecore
As an additional feature, by linking data information, the Bluecore AI-based decision engine determines the timing and content of the next best campaign to complement individual buyers, determining relevance to buyers and increasing revenue for brands.
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