Streamline your data management process with the Oracle Eloqua + CleverTap integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

CleverTap is a customer lifecycle management platform and engagement platform to drive long-term conservation and growth. CleverTap operates from San Francisco, New York, London, Singapore, Mumbai, and Bengaluru.

CleverTap is a powerful mobile marketing solution that brings together user data from online and offline channels on a centralized platform. Every day, thousands of brands use the CleverTap machine learning models to create strategies for engaging differentiated customers that help marketers drive omnichannel growth.

Because, thanks to CleverTap you will be able to build up valuable customer relationships using interactive, real-time insights that help create incredible customer experiences.