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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is ConvertKit
Convert Kit is an email marketing software designed for bloggers who want to grow their blogs (and their business) through email marketing. ConvertKit can be summarized in one word: “smart.”
Benefits of using ConvertKit
Thanks to a highly intuitive interface, Convert Kit’s features allow you to stay focused on your blogging business, yet taking the most out of such an advanced and professional CRM software. Grow your audience Create beautifully designed forms to increase your subscribers in just a few clicks. Use the reporting tool to understand which strategies work better for your business. Follow up your leads With Convert Kit you can easily follow up your subscribers, leads, and prospects with automated email marketing campaigns. The automation within Convert Kit lets you create segments of your list by tagging your leads. This tells you exactly what your customers need. You can define several buyer personas within your contacts and understand what they are interested in, to serve them in the best way.
Why should I use ConvertKit
Integrations: Convert Kit integrates the main softwares for building ecommerce blogs, landing pages and membership sites: wordpress, shopify, gumroad and much more.
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