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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Leanplum
Leanplum is a mobile engagement platform that provides cross-channel messaging and app optimization in a single solution. Leanplum helps farsighted brands like Grab, Tinder, and Tesco to meet the real-time needs of their customers.
Benefits of using Leanplum
By transforming data into an understanding of users' needs and desires, Leanplum offers timely, tested and relevant unified experiences, building customer loyalty that drives business growth. Founded in San Francisco, Leanplum has offices in North America, Europe, and Asia.
Why should I use Leanplum
Because brands rely on Leanplum to help them organize multi-channel campaigns, from messaging to in-app experience, all from a single integrated platform.
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